![]() Start by giving your campaign a name, choosing “All features” for the campaign type, and selecting the locations you want to target or exclude. On the screen that follows, you’ll need to fill out a variety of information.Select “Display Network Only” from the dropdown menu that appears.Go to “Campaigns” and click the “+ Campaign” button.To create a Gmail ad campaign, follow the steps below. Once your account is set up, you can get to work creating and using Gmail ads. If you want to launch a Gmail ad campaign, the first step is to create a Google Ads account if you don’t already have one. And while the ads themselves work more or less like PPC ads, they’re formatted like regular emails. These ads can target users based on a variety of characteristics, including their demographics and keywords they’ve searched.Įssentially, you can tell Google the type of audience you want to target, and it will display your ads in the Gmail inboxes of users who fit that description. They typically contain an image, a specific offer or promotion, and a call to action (CTA). When clicked on, they expand into a full email. Gmail ads appear in a format very similar to normal emails, starting out in a collapsed form at the very top of users’ “Promotions” tab. Like other paid ads in Google, you can launch them in Google Ads. Gmail ads are a type of paid ad you can run through Google that appears in Gmail users’ inboxes. ![]()
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